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Increased phone sales and service takes rates
Video promotions provide consistent and comprehensive messaging to help customers quickly see exactly how features and services appear on the device without requiring setup and maintenance in the store. A seamless visual step-through engages the consumer more effectively than randomly navigating through the operating system and allows them to experience how they would actually use the phone in their daily lives. The phone and services also cross-promote, with services helping to sell phones and phone sales driving service adoption.
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Reduce customer service call volume and device returns
An automated welcome experience introduces the customer to their new phone and provides an interactive application with setup instructions, FAQs and feature or service overviews to assist users in getting started before they call customer service for help. More effective than box inserts and more eco-friendly, a Mobile Billboard out-of-box application can dramatically reduce support expenditures and result in a more satisfied customer.
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Insight into consumer shopping behavior/ ability to dynamically customize support/ FAQ content
In-store promotional applications track user activity on the device while they shop to provide crucial insight into what features and services generate the most interest on specific devices. Track which service promotions are viewed at a particular store or within a certain region, which devices are interacted with the most, which promotions are viewed first, second, third, etc. What data is more valuable than understanding exactly what consumers are looking for when they are in your store shopping for a phone?
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Enhanced Discoverability
Whether it is the attract promotional video sequence enticing users to pick up a phone in the store, the auto-run out-of-box application to support user set-up, or an automated sequence that facilitates the selection and installation of distributed content, Mobile Billboard presents users with a seamless, un-obtrusive and easy-to-use experience exactly where it provides the maximum benefit, on the phone itself in the hand of the customer.
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Increased customer satisfaction/lower churn
Better matching of customers with the device that best suits them and a seamless out-of-box set-up experience, coupled with increased engagement to services and features results in a more satisfied customer that will stay with you longer.
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Improved sales representative product knowledge
The on-device promotional application can be used as a sales tool by store representatives to quickly illustrate key benefits and services to customers and assure they provide a comprehensive sales pitch with consistent messaging. Repeated use of the demo will reinforce product knowledge and enhance/augment product sales training.