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AT&T Store Promo
AT&T has deployed Mobile Billboard in stores nationwide on all their Android, Blackberry, Windows Mobile and webOS smart phones. A looping, promotional video sequence entices users to pick up and explore the device on what would otherwise be a blank screen. Upon detecting user activity, the attract loop exits automatically to a branded application where they can navigate to read a list of features and benefits, or view up to six promotional videos providing details on device features and functional highlights, platform/OS benefits and available applications/ or services. User activity is tracked to produce detailed reports on shopping behavior.
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Motorola/Fergie Out-of-Box
Motorola employed Mobile Billboard to enhance the launch of the MotoQm device using an SD card based application that auto-ran upon insertion. The user is welcomed with a video of Fergie extolling the virtues of the device before being presented with a branded user interface that allowed them to watch several promotional or set-up oriented videos. The videos provided setup help for various features and guided tours of the phone, the VCAST music service, movies & content and email, plus a sneak preview of the latest Fergie video "Big Girls" to highlight the media capabilities of the phone.
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Nokia Maps
Nokia and Best Buy used Mobile Billboard to deploy a programmed SD card solution that turned a standard SD card into an effective distribution and promotional tool for the Nokia Maps service. Users purchased the SD card pre-programmed for specific Nokia phones and simply inserted the card into the device. The application auto-ran, detected the appropriate phone model and parameters and seamlessly stepped users through the installation process without requiring any input from the user beyond permission to proceed.
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Nokia Games
Nokia and Best Buy employed Mobile Billboard to deliver a value-added SD card product pre-programmed with a catalog of N-Gage games for the user to install and try. No longer limited to a few megabytes of space in phone memory, Nokia was able to use an entire SD card to program an extensive catalog of games that the user could install immediately without having to worry about downloading or data charges. The application auto-ran upon insertion of the card, detected the device model and automatically ran a seamless and easy-to-use interface that allowed users to find, review and install games of their choice. The same scenario can turn a bundled SD card from a sunk cost into an efficient and powerful delivery platform for all types of pre-load content, device setup/support, service promotions and an almost limitless catalog of applications and media.
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Support Example
Mobile Billboard can turn a standard SD card from a sunk cost into a powerful support tool that reduces expenditures on support for phone setup. It replaces costly, wasteful and ineffective box inserts with an engaging interactive experience. Upon insertion of the bundled SD card, the user is greeted with a branded user experience congratulating them on their purchase and welcoming them to their new phone with a guided tour. The user then has the option to view any number of help or setup tutorials, read through a list of dynamically generated and up-to-date FAQs, view any number of service promotions to help them get the most from their phone, or browse an extensive catalog of content, media and applications available for immediate installation to their phone. Service promotions can link them directly to an online location to facilitate an easy and seamless sign-up.
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Nokia/Emusic SD Card Promo
Nokia and Emusic used Mobile Billboard to turn a standard SD card into an extremely effective promotional tool and delivery platform for the Emusic service and their content. Upon insertion into the device, the application auto-ran and presented the user with an offer to select and install tracks from a catalog of free music on the card and prompted them to sign up online to get even more. When connected to the PC, the user is also prompted with a web link on the PC that leads them to the Emusic site and a promotional page where they could sign up for the additional free tracks.