Benefits

INCREASE
• Phone Sales
• Service Take Rates
• Customer Satisfaction
• Sale rep. knowledge

REDUCE
• CS call volume/costs
• Device returns
• Distribution costs

REPORTING/DATA
• Shopping behavior
• Setup/support behavior

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Examples

  • In-store Promotions
  • Out-of-Box Support
  • Auto-run/Discover
  • Intelligent Distribution

 

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Mobile Billboard
Promotion

Shoppers can watch device & service promotions right on the phone at the point of sale

Mobile Billboard turns the phone into a powerful promotional platform and sales tool

  • A screensaver video sequence loops continually on the screen to promote the device and entice shoppers to interact with the phone and learn more
  • Video promotions play a 1-2 minute advertisement for the phone itself, the platform or for available services and applications
  • Device sells itself with a comprehensive, interactive demo highlighting features and benefits to the consumer, along with cross-selling available services
  • Demonstrates capabilities of the device and available services in a retail environment where phones are not typically set up to do so
  • Provides a comprehensive tool for sales personnel to highlight the phones best features and assure consistent messaging and reinforce product knowledge
  • Measures impressions and responses to provide detailed, session-based reporting on shopping behavior

     

    Benefits

    • Increase Phone Sales & Take Rates
    • Increase Sales Personnel Knowledge / Augment Training
    • Detailed reporting provides valuable insight on consumer shopping behavior

     

    Examples

    • AT&T Store Promo

      AT&T has deployed Mobile Billboard in stores nationwide on all their Android, Blackberry, Windows Mobile and webOS smart phones. A looping, promotional video sequence entices users to pick up and explore the device on what would otherwise be a blank screen. Upon detecting user activity, the attract loop exits automatically to a branded application where they can navigate to read a list of features and benefits, or view up to six promotional videos providing details on device features and functional highlights, platform/OS benefits and available applications/ or services. User activity is tracked to produce detailed reports on shopping behavior.

    • Motorola/Fergie Out-of-Box

      Motorola employed Mobile Billboard to enhance the launch of the MotoQm device using an SD card based application that auto-ran upon insertion. The user is welcomed with a video of Fergie extolling the virtues of the device before being presented with a branded user interface that allowed them to watch several promotional or set-up oriented videos. The videos provided setup help for various features and guided tours of the phone, the VCAST music service, movies & content and email, plus a sneak preview of the latest Fergie video "Big Girls" to highlight the media capabilities of the phone.

    • Nokia/Emusic SD Card Promo

      Nokia and Emusic used Mobile Billboard to turn a standard SD card into an extremely effective promotional tool and delivery platform for the Emusic service and their content. Upon insertion into the device, the application auto-ran and presented the user with an offer to select and install tracks from a catalog of free music on the card and prompted them to sign up online to get even more. When connected to the PC, the user is also prompted with a web link on the PC that leads them to the Emusic site and a promotional page where they could sign up for the additional free tracks.


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