Benefits

INCREASE
• Phone Sales
• Service Take Rates
• Customer Satisfaction
• Sale rep. knowledge

REDUCE
• CS call volume/costs
• Device returns
• Distribution costs

REPORTING/DATA
• Shopping behavior
• Setup/support behavior

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Examples

  • In-store Promotions
  • Out-of-Box Support
  • Auto-run/Discover
  • Intelligent Distribution

 

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Mobile Billboard
Support

Provide setup help, tutorials and FAQs exactly when customers need them most

Turn the sunk cost of a bundled SD card into substantial savings by reducing customer service call volume and device returns

Welcome purchasers of a new phone with a branded, interactive application that introduces the user to the device and its features and provide them with easy step-by-step help to get started. Get rid of box inserts that are rarely used by the customer and program the bundled SD card with an auto-run, out-of-box Getting Started experience that assures customers get the help they need. In addition, you load a catalog of services, media and application trials on the same SD card that is automatically discoverable on their second or third start and gives the user immediate access without requiring a data plan or trial download.

 

Benefits

  • Reduce call volume and customer support costs
  • Reduce device returns for users unable to setup their new phones
  • Get insight into the issues and questions customers have most and tailor support
  • Enhanced discoverability of promotions, trials, services
  • Increased take rates and customer satisfaction

 

Examples

  • Motorola/Fergie Out-of-Box

    Motorola employed Mobile Billboard to enhance the launch of the MotoQm device using an SD card based application that auto-ran upon insertion. The user is welcomed with a video of Fergie extolling the virtues of the device before being presented with a branded user interface that allowed them to watch several promotional or set-up oriented videos. The videos provided setup help for various features and guided tours of the phone, the VCAST music service, movies & content and email, plus a sneak preview of the latest Fergie video "Big Girls" to highlight the media capabilities of the phone.

  • Support Example

    Mobile Billboard can turn a standard SD card from a sunk cost into a powerful support tool that reduces expenditures on support for phone setup. It replaces costly, wasteful and ineffective box inserts with an engaging interactive experience. Upon insertion of the bundled SD card, the user is greeted with a branded user experience congratulating them on their purchase and welcoming them to their new phone with a guided tour. The user then has the option to view any number of help or setup tutorials, read through a list of dynamically generated and up-to-date FAQs, view any number of service promotions to help them get the most from their phone, or browse an extensive catalog of content, media and applications available for immediate installation to their phone. Service promotions can link them directly to an online location to facilitate an easy and seamless sign-up.


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