Benefits

INCREASE
• Phone Sales
• Service Take Rates
• Customer Satisfaction
• Sale rep. knowledge

REDUCE
• CS call volume/costs
• Device returns
• Distribution costs

REPORTING/DATA
• Shopping behavior
• Setup/support behavior

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Examples

  • In-store Promotions
  • Out-of-Box Support
  • Auto-run/Discover
  • Intelligent Distribution

 

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Mobile Billboard
Tracking

Session-based metrics provide critical insight into consumer behavior

Gain critical insight into how consumers shop for phones and services or what issues they experience most when setting up a new device

  • Session-based tracking of customer interactions with on-device, in-store promotions provides a clear picture of what consumers respond to at point-of-sale
  • Measuring activity for out-of-box support options provides real-time data on issues users face most when setting up a new device 

 

Benefits:

  • Increased phone sales and service take rates
  • Increased customer satisfaction
  • Reduced customer service and device return costs

 

Examples

  • AT&T Store Promo

    AT&T has deployed Mobile Billboard in stores nationwide on all their Android, Blackberry, Windows Mobile and webOS smart phones. A looping, promotional video sequence entices users to pick up and explore the device on what would otherwise be a blank screen. Upon detecting user activity, the attract loop exits automatically to a branded application where they can navigate to read a list of features and benefits, or view up to six promotional videos providing details on device features and functional highlights, platform/OS benefits and available applications/ or services. User activity is tracked to produce detailed reports on shopping behavior.

  • Support Example

    Mobile Billboard can turn a standard SD card from a sunk cost into a powerful support tool that reduces expenditures on support for phone setup. It replaces costly, wasteful and ineffective box inserts with an engaging interactive experience. Upon insertion of the bundled SD card, the user is greeted with a branded user experience congratulating them on their purchase and welcoming them to their new phone with a guided tour. The user then has the option to view any number of help or setup tutorials, read through a list of dynamically generated and up-to-date FAQs, view any number of service promotions to help them get the most from their phone, or browse an extensive catalog of content, media and applications available for immediate installation to their phone. Service promotions can link them directly to an online location to facilitate an easy and seamless sign-up.


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